Do you find it difficult to comprehend the basics of branding? With these 7 tips, you’ll be able to understand the basics of branding in under 3 minutes! Create, or pay someone to make an eye-catching logo. Put it everywhere. Write down your brand mission. What do you want to communicate to people [...]
Posted by Sandy on October 11, 2018 | No Comments
Posted by Sandy on March 19, 2016 | No Comments
Whether you want to call it a brochure, pamphlet or leaflet, we all know them as being boring collateral. Admit it. We are all guilty of having the initial intention to read those informative brochures, but they just end up chucked into the nearest dark abyss never to be seen again. Between the mountains of [...]
Posted by Sandy on March 19, 2016 | No Comments
Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand's colors to support its desired personality instead of trying to align with a specific color association. Color [...]