Every time a customer comes across your product, they are left with an impression of your brand. Your brand reflects your promise to customers and their overall experience from your products and services. When it comes to engaging with potential clients, the importance of branding online plays a significant role. It provides a platform to reach [...]
Do you find it difficult to comprehend the basics of branding? With these 7 tips, you’ll be able to understand the basics of branding in under 3 minutes! Create, or pay someone to make an eye-catching logo. Put it everywhere. Write down your brand mission. What do you want to communicate to people [...]
Have you had a chance to check out Sandy's Podcast, Life in Focus with Sandy Grigsby? In this podcast, Sandy discusses a variety of topics that will leave you feeling empowered and motivated. She interviews successful entrepreneurs to learn how they became experts at their craft and shares this information with her viewers so that [...]
When doing business, people want to feel as though they’re communicating with a person, rather than a brand. Because of this, they tend to want to do business with brands that have a personal element to them over those that don't. So, show 'em what you got! But first, you have to learn how to look [...]
One of the most difficult aspects of starting a business is brand awareness – getting people to know who you are and what makes you unique. The key to success goes beyond just having a great product or service. People want to know who you are as a company and what your brand represents before [...]
Have you ever looked at an image of someone and felt motivated, charged, inspired or ready to do something? Well, congratulations! You stumbled upon an empowerment photo and may ask what is an empowerment photo? Empowerment is defined as the process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights. [...]
You can actually control of the image that you present to the world. Essentially, you have full discretion over how your personal brand communicates to the people who are just discovering you.